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Amanda Nurse

How Periods and Emojis in Business Communications Can Affect Your Bottom Line


The message "I wish we felt closer" with a flickering period



How can a tiny dot at the end of a sentence or text mean different things to different generations? Consider these sentences: “I wish we felt closer” versus “I wish we felt closer.” 


Digital communication is a minefield of misunderstandings, especially across generations. A simple period at the end of a text can mean drastically different things depending on the age of the person receiving it. For older generations — Boomers, Gen Xers, and even Millennials — punctuation is just a way to end a sentence. But for Gen Z, a period can come across as cold, dismissive, or even angry.


This is about more than hurt feelings. It’s about time, productivity, and money lost through communication issues. A 2022 study showed that employees spend about half of their work week on written communications but lose 7.47 hours a week —  almost an entire workday — to poor communication, costing companies $12,506 per employee annually. Combined with the finding that employees estimated they collaborate nearly 50% of the time, preventing miscommunication is a business imperative. 


While the message, “I wish we felt closer.” with period intact might seem harmless to some, a Gen Z recipient could interpret it as an accusation or a judgment, as was the case when one 26-year-old received this exact message from her grandmother. The period transformed what could have been a heartfelt expression of missing someone into something that felt critical. The generational divide in communication styles, from acronyms, periods, and emojis in business communication creates confusion, especially in professional environments where clarity and tone are crucial. 


As Cynthia Garcia, a 24-year-old administrator, explains, “There is a difference if someone says ‘No’ and when they say ‘No.’ The period makes it more severe and final.”


Today’s world increasingly relies on digital messaging, so these subtle differences in punctuation usage can lead to serious miscommunication.


This is where Alphy’s Reflect AI comes in. Reflect AI by Alphy detects harmful language in real time, helping users avoid misunderstandings before they happen. Whether it’s flagging a tone that comes off as angry or disrespectful or recognizing language that could escalate into a costly workplace conflict or litigation, Reflect AI provides feedback on your communication as you write it, saving both personal relationships and professional and company reputations.


While Reflect AI doesn’t tell you to use a period or not, we provide real-time feedback through Gmail and Outlook integrations on how your email or text is likely to be received before you hit send. We cover everything from sentiment and unethical communication to unlawful and threatening language.


The challenges, of course, extend beyond just punctuation. The use of emojis, acronyms, or even the lack thereof can create a perception of tone that the sender never intended. (They can also result in lawsuits and brand damage, as seen in our earlier blogs on how to use emojis at work, how to bridge cultural gaps and how your words can get you sued.) As linguist Gretchen McCulloch, author of Because Internet, explained in an interview with National Public Radio, the new rules of communication aren’t about grammar but about how others will interpret your tone of voice. This shift has left many workplaces scrambling to find common ground between generations.


In professional settings, a boss’s text reading simply “OK” can leave younger employees feeling anxious or worried. Hannah Smith, 33, notes, “Every time my boss texts ‘OK,’ I get nervous until I remind myself she’s Gen X and doesn’t mean anything by it.”


Reflect AI is not only a tool for catching damaging or offensive language but also for understanding how different generations interpret tone and style in digital communication. By flagging potential misinterpretations, Reflect AI fosters smoother interactions, helping to bridge the generational divide.


In a time when a misplaced period can set off a cascade of misinterpretation, it’s crucial to adapt our communication methods to ensure clarity. Reflect AI ensures that every message—whether it has a period or not—lands with the right tone, saving users and companies from unintended harm.


Here’s how Reflect AI detects tone: 


Your attitude is unbearable. 

A Reflect prompt with the word "angry"







Don't bother trying to help because you look ridiculous trying to figure it out.

A Reflect prompt with the word "disrespectful"







Your opinion is of great value to me. 

A Reflect prompt with the word "respectful"








Amanda Nurse is the editorial and operations coordinator at Alphy.


Reflect AI by Alphy is an AI communication compliance solution that detects and flags language that is harmful, unlawful, and unethical in digital communication. Alphy was founded to reduce the risk of litigation from harmful and discriminatory communication while helping employees communicate more effectively. 


Contact us for a demo at sales@alphyco.com.

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